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We offer people the most exciting information, communication and entertainment technology for work and play, and service them through our network of resellers and our own retail outlets. For these reasons, we strategically align ourselves with global companies that are the drivers of innovation in their industry, sometimes creating entire new categories. Core Group represents some of the world’s premier professional and consumer technology brands in South Africa.

We foster and fortify meaningful, strategic, and empowering relationships to fuel our growth as well as that of our partners.
Our mission is to introduce the world's most beloved tech brands into businesses, placing them directly into the hands of individuals to inspire, connect, and cherish. Recognising that every prosperous partnership begins at a unique point, regardless of scale or reach, we embrace the essence of facilitating business success—it's ingrained in our DNA. This principle lies at the heart of our endeavours, defining both our actions and identity - it is at the Core of what we do.

Our responsibilities are all encompassing and include supply chain management, marketing management, channel management, enterprise sales and media relations. The territory of operations comprises Angola, Botswana, Lesotho, Malawi, Mozambique, Namibia, Nigeria, South Africa, Zambia and Zimbabwe.

Our Values